Abu Unity's Mission

Quincy "Abu the Butcher" Jones was a son, father, and a well-known and respected hip-hop artist of the Newport News based rap group Bornaturals. His name is a combination of the Arabic word ABU, meaning father and his grandmother’s last name BUTCHER, which later became an identifier of his lyrical sharpness on the microphone. Performing with his brothers in the Bornaturals, Abu was able to touch the lives of many. The Bornaturals inspired many artists, throughout the Hampton Roads area, to pursue their hip hop dreams on an independent-business level. A kind-hearted individual, Abu did all he could to assist the people, especially the children in his community. Any fundraisers or non-profit events that needed entertainers Abu was always willing to volunteer and had an inspirational song that motivated a generation. 

Regrettably, Abu became an innocent victim to murder while waiting for a cab on December 16, 2003, in Newport News, Virginia's Southeast community (where he resided since his birth). To this day, Abu's murder remains unsolved, which too often is the case in many urban areas throughout the nation. 

The Abu Unity Foundation was formed some years later by the mother of his only child, LaTonya "Abys" Denson. Abu Unity started as an annual festival then grew into a leadership and self-efficacy development hub that provides mentor programs, workshops, performance art events, and more. Their daughter, Kaaleah Jones, was one at the time and is now a community activist who speaks out against violence and currently attends Virginia State University majoring in Psychology.